Make In-Game Adjustments

But this has all changed. Consumers now choose where, when and how they shop — not to mention what they pay. As a result, new buying patterns are starting to emerge. Adjust your principles to refine your priorities and manage your resources in this new global marketplace, she advises.

4. Use the shopping experience to keep customers coming back. If you don’t understand your customers, you won’t add value to your company, Ellis cautions. If sales and response rates are the central focus of your company, your business has become transaction-based. While return on investment is important, it’s a short-term gain. Long-term success requires loyalty, built through relationships with your customers, Ellis says. Define your customers’ needs; then work to meet them consistently.