Make In-Game Adjustments
In her new guide, Debra Ellis redefines the rules of the multichannel marketing game
2. Disrupt ‘business as usual.’ The old rule, “if it isn’t broken, don’t fix it,” has been successfully challenged by a few disruptive thinkers, Ellis notes, citing such companies as Amazon, Netflix and Apple. But don’t just change for the sake of change. Build a unique business model by combining working strategies with new technology. Quietly make changes that improve customer interaction, she says.
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