Make In-Game Adjustments
In her new guide, Debra Ellis redefines the rules of the multichannel marketing game
1. Leave everything better than you find it. Your company can no longer operate in silos. What happens in the marketing department affects the Web team; what happens in the warehouse affects the call center, and so forth. Teamwork and integration are essential ingredients for a successful multichannel marketing company today, Ellis says. Adopt the “leave it better” rule to reduce interdepartmental surprises. When this philosophy is accepted throughout your company, employees value the needs of the whole instead of themselves.
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