In Case Holidy ‘05 Isn’t Very Merry

Gilbert offered these tips — fleshed out to give more actionable advice — in his article “Reduce Mailing Costs,” published in the Oct. 11 edition of Idea Factory, the Catalog Success e-newsletter. Each week, we publish a series of articles offering practical strategies for catalogers and e-merchants. If you don’t already subscribe to this free e-newsletter, you can sign up at: www.catalogsuccess.com/ideafactory.