In Case Holidy ‘05 Isn’t Very Merry

2. Look into co-mailing opportunities with other catalogers.

3. Trim your catalog size.

4. Test responses to a catalog version printed on a slightly lighter paper weight, Gilbert advises.

5. Batch print several catalog edition signatures, swapping out just the cover signatures.

6. Do vendor reviews, but be sure to compare apples-to-apples, and consider customer service and quality in your vendor selection.