In Case Holidy ‘05 Isn’t Very Merry

Cost-cutting Tips for 2006

But in case Holiday ‘05 turns out to be less than stellar for you — and in anticipation of the impending postal increase — here are cost-cutting tips from Jim Gilbert, president of consultancy Gilbert Direct Marketing:

1. Look into destination entry discounts. Share with other merchants trucking charges for shipping your catalogs to U.S. Postal Service centers, says Gilbert.