In Case Holidy ‘05 Isn’t Very Merry

But in my mind that’s even more reason for you to increase prospecting via print and online channels. Those consumers who still have healthy holiday gift-giving budgets — but who don’t want to fill up their SUV gas tanks to head to the mall — may buy more from direct marketers. I can hear consumers everywhere saying: “Let someone else do the driving.” In short, keep the sales pressure on.