Variable, Not Fixed Costs
In this article, you’ll learn: How to calculate a break-even demand per catalog using variable costs.
Fixed vs. Variable Costs
The key element in this discussion involves catalog costs and how you treat them to get to your break-even demand per catalog. A correct analysis of break-even demand per catalog focuses only on variable catalog costs and not fixed catalog costs. Mailers must separate their catalog costs into two categories:
- Companies:
- Michael Grant Direct
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