Variable, Not Fixed Costs
In this article, you’ll learn: How to calculate a break-even demand per catalog using variable costs.
To Get Started
You’ll need a couple of key variables to complete this calculation:
* gross-to-net margin, defined as the percentage of each demand dollar kept by the consumer (net sales);
* gross merchandise margin, defined as the percentage of each dollar of net sales that remains after deducting your cost of goods sold; and
- Companies:
- Michael Grant Direct
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