Special Report: Catalog Marketing Action Plans for 2007

“I suspect, 2007 will be a growth year for many catalogers,” says Susan McIntyre, president of Portland, Ore.-based catalog consultancy McIntyre Direct. “Even taking the postal rate increase into consideration, this is a good year to be moderately aggressive.”

McIntyre says her optimism is motivated by the fact that the catalog industry’s success usually tracks in line with consumer confidence, which, declining real estate prices notwithstanding, should remain relatively high.