Special Report: Catalog Marketing Action Plans for 2007
Many mailers will continue to shift marketing dollars from print to Web
Likewise, Garrett Wade Co. President Gary Chinn also is concerned with the postal rate increase and its effects on profit. Postage makes up about half of the New York-based woodworking tool cataloger’s in-the-mail costs, and Chinn notes that any increase quickly erodes how deeply he can mail to his RFM segments. Even still, he says he’ll continue to prospect using just the co-op databases, as he did in 2006.
- Companies:
- Garrett Wade
- McIntyre Direct
Related Content
Comments
