Special Report: Catalog Marketing Action Plans for 2007

Although HoneyBaked’s 2007 fiscal year ends in September, Kiss notes that his marketing budget for the remainder of this fiscal year is 7 percent to 10 percent greater than in fiscal 2006. HoneyBaked Ham’s prospecting efforts will proceed on two fronts: an increase in paid search marketing, and mailing more catalogs using successful list sources, including list exchanges and internal gift recipient lists.