Get More Conversions

These are all reasonable and important objectives — appropriate primary goals for appropriate pages. When a visitor reaches your catalog request page, for example, “get the catalog request” is the correct objective, and secondary marketing objectives shouldn’t distract from that. But the primary goal of a home page typically isn’t catalog requests. Rather, it’s to go deeper into the site. Similarly, the primary goal of the product detail page typically isn’t to cross-sell; it’s to “add to cart.”