Get More Conversions
Improving your site’s design, load speed and usability could translate into more sales this holiday season
The Web, in contrast, is in its infancy. The graphical Internet dates back only to 1991. Leading online firms (e.g., Yahoo!, Amazon, eBay, Google) are no more than 10 years old.
It isn’t surprising, then, that many catalogers have more experience creating strong print pages than Web pages. This article offers four suggestions for improving your online presentation for human visitors. (We’ll address optimizing your site for Web spiders and bots in a later column.)
- Companies:
- The Rimm-Kaufman Group
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