Get More Conversions

Stay abreast of current Web norms by keeping notes as you surf and shop online. Monitor leading Web sites and your competitors. If you see many sites using a certain visual or navigation convention, consider using the same. For example, the following are becoming e-commerce norms:

- Place the site search button in the upper left side of the screen.
- Use “tabbed” displays to simplify pages.
- Use homepage thumbnails to promote categories (vs. products).
- Use standard link decoration.
- Design for 800-by-600 pixels.