Get More Conversions

Insist that your designers, service reps and management team spend time using your site through an AOL dialup. Though DSL is increasingly common, your site must be responsive at dial-up speeds — and your broadband users also will appreciate the faster load times.

USABILITY: Follow Norms

Jakob Nielsen’s Law of Web User Experience observes that your visitors spend most of their time on other Web sites. Accordingly, deviating too far from Web norms confuses them and may harm your sales.