Get More Conversions

Gain speed by transmitting fewer bytes. Use smaller images where you can, optimizing image resolution for Web presentation. Use cascading style sheets (CSS) to reduce html bloat. Move common CSS and client-side scripts off the page into their own files, so browsers can cache them. Make sure all image tags include height and width tags, so browsers needn’t wait for images to begin rendering. Use http content compression to shrink your pages. While this technology is common at dot-coms, a recent study by port80 indicated that only 4 percent of Fortune 1,000 Web sites use this effective technology.