Get More Conversions

As a catalog company, your staff knows how to take calls, answer questions, ship products, handle returns and solve customers’ problems. These are tremendous strengths — and your pages should ensure that shoppers know of them.

Provide your 800 number clearly atop every page. On your “About Us” page, describe your friendly and skilled phone staff and short hold times. Promote your fast e-mail response and shipping rates. Offer customer testimonials, and emphasize your high level of customer satisfaction. Takeaway tip: Don’t tout your own excellent service; use objective third-party scores such as BizRate.