By
Joe Keenan
, Senior
and Catalog Success
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* Search out non-traditional data sources. Findeisen stressed the importance of online lead generation. While public sources of information are shrinking, other non-traditional sources can be leveraged. He referred to this as unique “designer data”, where you’re not looking to sell name brand, but are selling an attribute.
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- Companies:
- Experian
- International Masters Publishers
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