By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
* Acquire relevant data. Data needs to be mined according to your customer-base. “Know who you’re speaking to,” Findeisen said. He advised this can be done through several methods, including: demographic studies (age, gender, income, marital status, etc...); transactional (RFM data, transactional purchases), which he feels drives success in modeling elements; lifecycle (new homeowners, marriages, birth); psychographic; attitudinal, why would the customer be interested in your products or services over another?; and ethnic, highlighting the need to pay close attention to the rapidly-growing Hispanic market.
0 Comments
View Comments
- Companies:
- Experian
- International Masters Publishers
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
Related Content
Comments