Improving Marketing ROI Through Data Analysis

Using data correctly can add tremendous value to your company. Most in the list and database industry wouldn’t consider this to be groundbreaking news. In fact, it’s rather elementary. The real key is the techniques to find and use this data to your advantage. That was the message offered during the morning session last week at the DMA’s List Day conference in New York City. A panel consisting of Erik Findeisen, co-founder/CEO of FC Data; Janette Barret, director of marketing services and analytics for International Masters Publishers; and Hao Chen, senior product manager at Experian Marketing Solutions each spoke of ways to help drive up your ROI through the use of data and analytics. Here are some of the tips they provided.