Boost Sales and Shopability via Photography and Merchandising
Metrics
Tired of your catalog looking like a warehouse? Then remove the products that aren’t selling. Nothing clutters a catalog like outdated products no one buys.
With postal rates skyrocketing, it’s time to reevaluate every product in your catalog to make sure it carries its weight in terms of sales. There always will be products that you need to carry to maintain credibility in your market niche or for the convenience of your customers. But don’t make these products your staples. Removing non-selling merchandise from your catalog is the next best thing to a creative makeover. If they’re buying it, they’ll be glad to see it go.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
