Boost Sales and Shopability via Photography and Merchandising
If you’re in charge of fixed assets on a shop floor, having barcode tags fall off expensive tools and equipment is a serious problem. Metalcraft’s photography shows a real-life benefit of using its labels. Benefit-driven photography doesn’t just happen. It’s the product of a company studying its market and wrestling with its product to identify how it solves a problem within that market.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
