Case Study: Improved Site Search Helps Thompson & Morgan Grow Sales

T&M also leverages SLI’s merchandising capabilities to improve the shopping experience. For example, when users search for a term, the retailer sends them to a specific landing page, plus shows promotional banners that meet particular criteria (e.g., plant color, longevity).

Going forward, T&M is working with SLI Systems to introduce SLI search to three additional websites, along with implementing more of the SLI functionality such as rich auto complete, on-page merchandising, navigation optimization and conversion optimization, Dixey says.