Case Study: Improved Site Search Helps Thompson & Morgan Grow Sales

Dixey also likes how the tool can tune results if T&M wants to promote or demote products to override the algorithm, as well as its sophisticated algorithm to dynamically display search results based on usability.

Site Intelligence, Flexibility Yields Results
While valuable to all online retailers, site search is particularly critical to T&M, with its vast array of products with unique names. SLI Systems’ Auto Complete feature, which automatically begins offering search suggestions to users as they begin typing, has been of great benefit to visitors searching for products with hard-to-spell names. T&M also uses SLI’s synonyms functionality to broaden the vocabulary of its site without having to edit content.