Case Study: Improved Site Search Helps Thompson & Morgan Grow Sales

For 159-year-old Thompson & Morgan (T&M), a seed and plant retailer in the U.K., a shift in customer behavior towards purchasing more online, and less so from wholesale partners and T&M’s catalogs, meant an e-commerce platform upgrade was necessary.

Upon migrating to its new platform, however, T&M realized that it wasn’t able to provide the same high-quality site search functionality that the company enjoyed previously with SLI Systems. The new platform’s built-in site search lacked the flexibility that T&M required in areas such as synonyms, merchandising of search and, to a degree, the accuracy to which search results were returned to users. In short, the platform’s site search didn’t enable visitors to find products easily.