Case Study: Improved Site Search Helps Thompson & Morgan Grow Sales

PROBLEM: Thompson & Morgan (T&M), one of the largest seed and plant retailers in the U.K., was unhappy with its site search upon migrating to a new e-commerce platform.

SOLUTION: Returned to its previous site search provider.

RESULTS: Since going back to its previous site search solution in March 2011, T&M visitors who use site search convert at a rate of 8 percent, which is 74 percent higher than the site average; they have an average order value 30 percent higher than the site average; they’ve accounted for a 45 percent decrease in bounce rate; and they’re responsible for 47 percent of T&M’s online revenues.