Customer Acquisition: Improved PLA Bidding Helps Business Supply Build Out its Customer Base
How Chacka Marketing and Kenshoo helped Business Supply increase customer engagement by 18.7%
Within two weeks of implementing Kenshoo's custom PLA bid algorithm tool this past May, Business Supply saw an 18.7 percent increase in new customers from its PLA campaigns compared to the two weeks prior.
"It's worth pointing out that this is truly impressive given that the post-period included a national holiday [Memorial Day], when sales tend to be very low for business-to-business," says Brad Justus, e-commerce manager at Business Supply.
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