Digital Photography Shortens Production Cycle

And if the imagery is for Web use, turnaround can be measured in minutes. Shoot the image digitally; send it to the art director for approval via the Internet, crop it to size, and place it on your Web site.

The Technology Looks Good, But …

A few things are holding back complete acceptance of digital photography. For example, most professional-grade digital cameras must be tethered to a computer. Those location shoots in Belize just are not as much fun with a wire hanging off the camera and the assistant getting sand in the CD drive.