Digital Photography Shortens Production Cycle

The GATF study also indicates improved highlight/shadow detail and greater color fidelity with the digital shots. And digital images bring greater color consistency—from something as simple as an 18-percent gray card (used along with color charts to provide downstream processing control for color reliability) in the shot, to ICC profiling technologies. (ICC profiles are tables used by imaging software to preserve color consistency when the image data are captured, viewed or output on various devices.)