Digital Photography Shortens Production Cycle

Digital images—that is, digital assets—must be managed so they’re available where and when required, in the right format, the right color and for the right customer. A digital asset management (DAM) system and someone to run it is a necessity.

In the past the original, physical transparency was the starting point. Today, it’s the original digital capture. Keep it safe; knowing where to find the original version is critical. A DAM provides new opportunities for cost reduction and facilitates reuse in multiple arenas, such as customer service, shipping and receiving, as well as the Web and other print events.