Digital Photography Shortens Production Cycle

Many software packages, including ColorShop, LinoColor and PhotoShop, can help art directors move from a high-resolution RGB image file to a low-res, compressed, color-restricted RGB image file for Web work. Each package requires a great deal of color expertise to maximize results.

While ICC color profiles hold great promise, keep in mind the image that was captured, either digitally or on film, is seldom the image that will be reproduced. Color adjustments, retouching, cloning and color alterations still are requested by art directors and production managers.