Digital Photography Shortens Production Cycle

Are People Holding Digital Back?

To maximize the benefit brought by a change, it’s vital to connect with all of your staff in the workflow. Today’s professionals understand and accept the value of technology—they see it as another tool to enhance their creative skills.

In the past, the number of digital images that could be shot in a minute was much less than the average one-shot-per-second rate of today’s technology. For a fashion photographer who wanted to shoot digitally, this meant adapting to slower shot speeds. A few years ago, this was painfully obvious when testing a new digital camera. Each shot required a long pause before a new shot was taken, throwing off the timing and, in turn, the magic between the model and the photographer.