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Not just any video will do, however. You need a way to address individual customer needs while still providing a comprehensive overview of what your company offers. A platform that allows viewers to choose short video bursts provides the best of both worlds — complete information and the ability to let viewers zero in on what's most important to them. It can also generate analytics that deliver a major advantage in the form of a steady stream of qualified leads automatically.
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- Places:
- Silicon Valley
Michael Castellano
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