Improve Retail Marketing With Customer-Driven Video Interaction

Simulating a Two-Way Conversation for Better Results … and Superior Analytics
When you break a marketing video down into component messages and let viewers "choose their own journey" through your presentation, you're engaging them in a very personal way. Even though the overall message is crafted for a broad audience (using your most persuasive sales person to deliver the pitch), the fact that the prospect gets to choose which topics to view and the order in which to view it — and select subsequent options in the form of calls to action or pursue offers of additional information — means each viewer gets a customized presentation.