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So how do you make your online marketing video relevant to every visitor? How can you create a video that gives each aspect of your product or service the attention it is due without making your marketing video so long that no one will watch it?
The answer is to give consumers the option to satisfy their own unique interests. By breaking a long-form video down into bite-sized components and presenting it as a series of modules, consumers can select and view the video in whichever order they choose. You can be both thorough and brief.
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- Places:
- Silicon Valley
Michael Castellano
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