Improve Retail Marketing With Customer-Driven Video Interaction

When it Comes to Marketing Videos, Shorter is Better
Attention spans are shorter, and one reason is the vast amount of information that's now at people's fingertips on the web. When consumers are evaluating products or services online, they're typically unwilling to invest much time in watching a long-form sales pitch unless it directly addresses their needs. Since each consumer has unique needs, it's a challenge for companies to decide which features and/or benefits need to be communicated first. Focusing on one portion of the value proposition will appeal to consumers specifically interested in that, but risks losing prospects who are interested in another portion.