Improve Retail Marketing With Customer-Driven Video Interaction

If you're looking for a way to grab and hold a prospect's attention online, video works better than text. According to a Wharton Research Center study, 90 percent of internet surfers leave a text-only site in four seconds, whereas if video is present on the homepage, the drop rate decreases to 60 percent, demonstrating a significant increase in stickiness for sites with video.