How to Improve Reach, Influence and Relationship Management Via Mobile, Social Spaces

Relationship Management
Relationship management is another opportunity for marketers to integrate social and mobile channels with existing websites. The most common form of this is a feedback loop — i.e., allowing comments on web pages and social walls. The tendency of many brands is to want to control and sanitize these conversations. Unfortunately, given the broadcast nature of social media, the conversation will happen with or without the participation and cooperation of the brand itself.