Improve Reach, Influence and Relationship Management via Mobile, Social

By Jim Wehmann

Targeted messaging and promotions can be served to users while navigating these apps as well. The interconnectivity of mobile users to one another through texting, email and other engagement ensures deep influence of your target market through the viral activities of your customers.

Influence through social media is just as important and comes in many varieties, including flash sales. Many companies run flash sales that involve significant discounts. Brands require that a certain number of people like or otherwise engage with a promotion before it becomes activated. What's more, reviews — either through social networks or web pages — have a significant influence on a brand’s customers and prospects. Recent studies have shown that a very high percentage of purchases have a social influence driving them to some degree.