Improve Reach, Influence and Relationship Management via Mobile, Social

By Jim Wehmann

This viral marketing on a brand’s behalf may lead to people becoming fans and followers through a social network before even visiting your website. And studies show that fans are significantly more likely to recommend a product to their friends.

Customer Influence
The rise of smartphones and tablets opened a whole new channel for customer influence. With so many people accessing the web through mobile devices, optimizing your content for smaller screen sizes and mobile browsers and operating systems is a must. Many of the best content management systems include functionality that lets marketers repurpose and optimize web content for mobile devices.