Improve Reach, Influence and Relationship Management via Mobile, Social

By Jim Wehmann

Savvy marketers tie traditional websites and web marketing to their social efforts. For example, look at how many emails you receive that have “share to social” links. When email recipients share your email with their friends and followers, they significantly extend the reach of your email. Similarly, the “like” and “recommend” buttons on product detail pages extend the audience to people you otherwise wouldn’t reach.