Improve Reach, Influence and Relationship Management via Mobile, Social

By Jim Wehmann

Customer Reach
The incredible reach offered by both the social and mobile spaces is based on the most fundamental principle of direct marketing: Go where your customers are instead of waiting for them to come to you. For a large number of people, their only online activity is social networking. The sheer volume of people engaging in all forms of social media — ratings and reviews, blogs, comments, Twitter, Facebook, YouTube, crowdsourcing, etc. — underscores the opportunity.