Improve Reach, Influence and Relationship Management via Mobile, Social

By Jim Wehmann

If you aren't already aggressively pursuing an integrated multichannel marketing strategy across the web, social and mobile channels, you're behind. But think of the good news: You have lots of increased consumer engagement and revenue to gain by getting aggressive now. Combining mobile and social with an existing, well-developed web presence offers three distinct areas of opportunity: reach, influence and relationship management.