Improve Name Selection & Profits in Your Housefile (1263 words)
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But real performance improvements come when you can assess customer behavior through a multi-dimensional, dynamic view of transactional activity. What does this mean? Traditionally, forms of recency, frequency and monetary (RFM) values or statistical modeling get better as the data used to build a segmentation tool become cleaner.
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- Companies:
- CMS
- People:
- Mike Talbott
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