Improve Marketing ROI Through Data Analysis

The campaign proved very successful, netting a 40 percent response index and a 29 percent retention rate. In her testing, Barret sought to narrow the affinity down as much as possible, which she considered a major reason for the successful campaign.

3. Prioritize the level of data importance through testing. “Data is critical pieces of information,” Chen said. “Certain types are more relevant than others. It all depends on the application.”