6 Steps to Improving Your E-Commerce Holiday Sales

Retailers spend a significant amount of money on the acquisition of new customers and increasing business from existing ones via integrated marketing. The fulfillment channel is the last hurdle. By incorporating a few simple activities, retailers can improve the shopping experience while reducing friction. This leads to an increase of tangible and nontangible benefits. Investments have been made in all channels to reach a target audience; finishing strong in the last mile will provide substantial returns on existing investments.