6 Steps to Improving Your E-Commerce Holiday Sales

4. Hover-over in digital media. This functionality will not take away from existing creative or create clutter, and at the same time provides site visitors with the capability of instantly finding additional information about products (e.g., ratings and reviews).

5. Text-over in video. Video can also benefit from a similar approach using a noninvasive text-over that provides additional information about a product or purchase location.