6 Steps to Improving Your E-Commerce Holiday Sales

1. Missing simple details can cause friction in the process. A simple but very often overlooked detail is providing relevant product and availability information. Consumer touchpoints should provide information on where consumers can purchase an item, making it simple for them to take the next step. Consider a great product featured in a magazine with a short tagline: “Available at fine stores nationwide” or “Available at store X and other fine stores nationwide.”