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Kamal Tahir
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Emphasis on engagement and relevance isn't enough, however. Finishing strong in the last mile helps increase sales and return on investment. While the opportunities for retailers, brands and products may differ based on their scope and control of the product or fulfillment channel, all businesses can take the following six steps to reduce the friction in the transaction process and improve the overall customer experience:
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- Companies:
- Experian
- Microsoft Corp.
Kamal Tahir
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